In today's world, one of the keys to sustainability in corporate companies is undoubtedly the branding process.

In terms of enterprise, shaping the vision with branding in order to reveal added value in the product and service processes, and making the appropriate steps, are one of the main factors in creating a global brand.

Therefore, whether companies produce products or services, they are known only by their brands today.

Being a brand starts with the company managing the whole organizational scheme in commercial relations like product development, visual identity, production, marketing, sales, distribution, customer relations in a holistic and correct way.

So much so that not only production facilities or human resources but also brands are among the greatest values of the enterprises.

At the core of creating a sustainable brand lies the adoption of an accurate and effective strategic structure in order to create a brand.

Because branding, which is a rather challenging process, provides the opportunity to provide great added value to the enterprise on the global scale, but if the wrong steps are taken then it is inevitable that the brand will fall back or even face the danger of extinction.