In today's world, the concept of branding has become one of the priority issues for all large and small businesses.

An intense competitive environment is experienced in every field and the way to differentiate in this environment is through branding.

Because companies need to give importance to branding in order to stand out in this competition, to make a difference, and thus to gain an advantage.

Branding is a process that should be managed from a long-term and strategic perspective, not as a short-term initiative for companies.

Managing the whole process in the best way contributes to the creation of a brand perception that is recognized, known and valued in the long term.

Therefore, it should not be forgotten that strong brands that carry out an accurate branding process also have a sustainable advantage in competition.